Even better chicken

Better Chicken Commitment

Better Chicken Commitment

We’re the only supermarket where it always checks out for welfare. All our chicken meets Better Chicken Commitment standards or higher.

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About our commitment

Slower-growing chickens have more space to move and behave naturally – doing things like foraging and dust bathing.

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Fresh chicken

The birds are reared slowly by farmers who share our values. Welfare standards for organic and free-range chicken are even higher, too.

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Fresh chicken

Winner, winner, chicken dinner

You’ve got the higher welfare chicken – now for the even better recipes! Make family-friendly traybakes, speedy stir-fries or light salads.

See & shop recipes

Chicken recipes
Organic chicken

Fresh chicken

The birds are reared slowly by farmers who share our values. Welfare standards for organic and free-range chicken are even higher, too.

Shop fresh chicken

Chicken recipes

Winner, winner, chicken dinner

You’ve got the higher welfare chicken – now for the even better recipes! Make family-friendly traybakes, speedy stir-fries or light salads.

See & shop recipes

More better chicken

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Easier chicken dinners

The chicken in our Easy to Cook range meets Better Chicken Commitment standards.

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Better ready meals

Eat well on busy days with straight-to-oven (or microwave) chicken dinners that meet Better Chicken Commitment standards.

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Golden & crunchy

Garlicky Kyivs, southern fried fillets, hot honey bites: here’s to addictively crispy chicken that meets Better Chicken Commitment standards.

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No-cook chicken

For lunchboxes, picnics and dinners that you don’t think about until dinnertime. It’s all better chicken.

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Easy freezy

Straight-to-oven breaded fillets, thighs and breasts – all our frozen chicken meets Better Chicken Commitment standards.

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Soup for the soul

Nourishing broths, filling chicken & veg and spicy noodle soups: all hearty, all better chicken.

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Chicken on the run

From sandwiches to salads, all the chicken in our food to go range now meets Better Chicken Commitment standards.

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